Yes, the photography industry is competitive.
The photography industry is competitive because of the ubiquity of cameras and the ability to share photos through social networking sites. This is especially true for digital photography and has aided in surging demand.
To be competitive in the photography industry, you must understand the competition and offer a better customer experience. This means being responsive to inquiries, offering clear pricing information, and delivering high-quality images.
You can also create a unique selling proposition (USP) to help you stand out from the crowd. This USP will explain why you’re different and why potential clients should choose you over the competition.
Keeping Your Competitive Edge
You must always maintain a competitive edge to ensure your business remains profitable. How you go about doing this varies from photographer to photographer, market to market and even photo specialty to photo specialty.
Defining Your Market
To start, it is essential to define your target market. This will help you determine what kinds of products and services you should be providing to your clientele.
Creating Your Marketing Channels
You should develop marketing channels that target your ideal clientele. These may include direct mail, email marketing or even social media.
Adjusting Your Pricing Strategy
Once you’ve defined your target market, you must then set your prices accordingly. This is a crucial business decision that will dictate the number of clients you will be able to book.
Most professional photographers believe that they should charge their clients a lot higher than the average part-time amateur. This is a common mistake and one that can hurt your business in the long run. You should charge what you think your work is worth and not the price your competition is charging.